Privacy Policy

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This Privacy Policy was last updated and is effective as of December 21st, 2016.

Privacy is of fundamental importance to K2. This Privacy Policy outlines how K2 collects, uses, and safeguards your information. This Privacy Policy applies only to information K2 collects through its website.

Changes to this Privacy Policy

This Privacy Policy may be updated periodically without notice to you. The most current Privacy Policy is always available on K2’s website and the most recent revision date is always shown at the beginning of the Privacy Policy.

Information K2 Collects

The information K2 collects generally falls into two categories: (1) personal information you provide voluntarily, such as when you ask K2 to contact you or send you informational materials; and (2) tracking information that is collected as you navigate through the website.

Please see the section below captioned “How You May Opt Out of K2’s Information Uses” regarding your right to ask K2 not to use your information for certain purposes.

Personal Information

K2 may ask for your name, mailing address, email address, telephone number, and other personal information.

Tracking Information/Cookies

When you visit K2’s website, K2 may collect tracking information such as your browser type, the type of operating system you use, which pages you visited on K2’s website, and which search terms you entered. K2 uses cookies, Web beacons, and other technologies for analysis and personalized services.

A cookie is a small text file that is sent to your computer by K2’s website’s server. K2 uses cookies to collect tracking information and to remember information you have provided. This is done so that you don’t have to reenter the information each time you visit the website. Most web browsers can be set to inform you when a cookie has been sent to you and provide you with an opportunity to refuse that cookie or to remove it later. Please note that if you remove or chose not to accept K2’s cookies, you will need to reenter your information and reselect your preferences each time you visit K2’s website.

How Your Information Will Be Used

K2 will use the information it collects from and about you for various purposes, including responding to your requests, providing you with additional information about K2, improving K2’s website, and customizing your experience on the website. K2’s primary goal is to provide you with a customized experience and all information necessary for you to gain a full understanding of K2 and the services K2 offers.

How Your Information Will Be Shared

K2 values your privacy and will not sell your personal information to third parties. However, K2 may share your information with third parties under limited circumstances, such as:

  1. Service Providers. K2 may share your information with third-party service providers who help K2 operate and maintain its website or deliver its services. Any third-party service provider with whom K2 shares your information will be contractually restricted from using or disclosing your personal information for any purpose other than as necessary to provide the services for which the information was shared.
  2. For Legal Purposes. K2 will release information when it believes it is legally required to do so, such as in response to a court order or subpoena. K2 may also be required to release information if it is purchasing or selling a business, although in such cases your information would normally be covered by a non-disclosure agreement.
  3. Aggregate Information. K2 may disclose to third parties non-personally-identifiable aggregate statistics, such as overall patterns or demographic reports, regarding user behavior as a measure of interest in, and use of, K2’s website, services, and marketing materials. Aggregate disclosures will not describe or identify any individual user.

How You May Opt Out of K2’s Information Uses

If you do not wish to receive marketing information from K2 in the future, you may opt out by clicking on the “unsubscribe” link included in any marketing email or by contacting K2 at the postal or email address provided in the Terms of Use, in the Section captioned “Contact K2.” K2 will make reasonable efforts to honor your request promptly.

You cannot opt out of K2’s use of your information for legal purposes or to respond to a request that you initiated.

Updating or Correcting Your Information

Please let K2 know if any information you have provided to it is incorrect or incomplete, and K2 will use reasonable efforts to update or correct it promptly.


K2 has put in place appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information it collects. K2 maintains a secure process to collect, transmit, and store your personal information.

Please note that no method of transmitting or storing electronic data is ever completely secure, so K2 cannot guarantee that such information will never be accessed, used, or released in a manner that is inconsistent with this Privacy Policy. If K2 becomes aware of a security breach, it will respond to the breach in accordance with applicable law.


This website is not directed to children under the age of 13 and K2 does not knowingly collect personal information from children under the age of 13 on its website. If K2 becomes aware that it has inadvertently received personal information from a visitor under the age of 13 on its website, K2 will delete the information from its records.

We take your privacy seriously